Pinterest Marketing for Coaches

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An introduction to PInterest and how you can use it as an influencer for your coaching business.

 

Pinterest is a social media tool to increase your exposure and expand as a coach.

 

•       It is platform to organize photos into files (boards). Each photo, or pin, is usually just a bookmark for a web page of your interest.

•        Examples of boards could be “Committing to your goals” or “How to attract more clients’. Then are images are pinned from sites that help organize our thoughts or bookmark great ideas we can return to.

•        You will learn and grow to be an expert by following boards of other people whose content you think is useful.

•        Every time a follower ads a new pin it will show on your newsfeed. You have the option to ‘repin’ it to your own board if you find it helpful.

 

To simply explain the power of social reach in on Pinterest all you need is to know the percentage of repins.  It is a whooping 80%.  When you pin amazingly good visual content once, you get repins, ongoing, for years. They are not just from your boards but from any board where your content has been re pinned.

 

An estimated 200 million monthly users rely on Pinterest for ideas and inspiration.  Interestingly about 80% of Pinterest users are female and 30% of them are in the ages of  25-34 years old.  A niche demographic for many coaches to find good exposure. Increasingly we see more men are coming on board Pinterest as well.

 

A call to action pin gets an 80% boost in engagement.  As coaches we always try to get people to act on our call-to-action. Isn’t that the real key when we create content? Well, Pinterest is clearly a place to make that dream a reality. Not pinning now, just seems like a lost opportunity.

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If you are new to Pinterest marketing, remember to create a business account. You can start with some inspiring boards, pinning  and  creating a few product or service boarding, pinning content of others.  

What is IGTV and how to use IGTV to grow your brand as a coach, trainer/consultant

What is IGTV and how to use IGTV to grow your brand as a coach, trainer or consultant

 
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As we all know there is a massive rise in popularity for video content on social media. A timely introduction to IGTV from Instagram was made at the end of June.  Instagram TV (IGTV), is a long form video app accessible within Instagram.  The full-screen, vertical videos, can be uploaded by anyone, and they can be up to an hour long.  Instagram has one billion users and the number is growing and it is the third largest social media platform with Facebook and Youtube ranking 1 and 2.

 

As a coach, trainer/consultant here is what you need to know about the new IGTV

Videos are full screen and vertical

Video length is 15 seconds to 60 minutes (The full 60 minutes is currently only available to larger accounts or verified accounts. Everyone else has a limit of 10 minutes.)

Users can watch inside the Instagram app or on the IGTV app

Videos play automatically for users upon opening the IGTV app

Creators can add “swipe up” call-to-actions on videos

Within the IGTV app, users have the option to browse between “For You,” “Following,” “Popular,” and “Continue Watching” tabs

Engagement: users can like or comment on videos, or send videos to friends in Direct

Creators have their own channels, like YouTube (and anyone can be a creator)

Videos can be uploaded to the IGTV app or the web

Videos on IGTV can also be uploaded to Facebook Watch

File size: up to 3.6GB - File type: .MP4 - Video size: 9:16 - Video thumbnail / cover image: .JPG

 

A simple guide to Creating your own IGTV Channel with credit to https://www.impactbnd.com/blog/

 

Step 1: Download the App

This is super easy. Like I mentioned above, you can download the app in the App Store and Google Play.

 

Step 2: Login With Your Instagram Account

If you already have the Instagram account on your phone, you’ll likely be logged in automatically. If not, you just login as you would when accessing your Instagram account.

 

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Step 3: Explore IGTV

 

As soon as you log in, videos from users that you are already following, may start to play.

The swipe up feature will allow you to jump between the “For You,” “Following,” “Popular,” and “Continue Watching” categories.

You then have the option to like, comment, and share with friends directly.

Check out the channels your favorite mentors, coaches and influencers. Get a feel for the content that is already out there.

 

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Step 4: Create Your Own Channel     

Creating your own channel, personal or for your brand, is very easy to do.

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Just click on the settings “gear” to find the “Create Your Channel” option. Once you click to create your channel the app will walk you through the steps to get up and running.

You can also create a channel on iOS from within the Instagram app. Simply, hit the little orange TV icon in the upper right-hand cover of the screen next to the “send” airplane icon, and again hit the settings “gear.”

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Step 5: Start Creating Video Content

Once your channel is set up, you’ll see that you can upload video right from your camera roll.

As a new user, video duration is between 15 seconds and 10 minutes long.

Remember to shoot vertically!

 

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SOME CONTENT IDEAS FOR YOUR IGTV CHANNEL

1. Q&A Series – answer the pressing questions of your audience.

2. Video Series, introduce yourself or a new series or a new topic.

3. Team Work – showcase a behind the scenes of your work.

4. Interview a client, expert or influencer.

5. Present Tips/quotes around a topic you’re an expert in.

6. Take us on a Tour

7. Conduct an IGTV Takeover (just like with Instagram Stories, only it’s IGTV!)

8. Pre-launch Announcements: Introduce a Product or Project you are working on – tease us into being interested before you release it!

09. Travel Adventures

10. Latest News

 

 

Download our FREE Guide on how to approach Influencers on Instagram

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You've No Competition, Stay in Your Own Lane

I was doing some creative experiments and have started making short 1 minute videos to inspire and motivate you.

As I'm passionate about personal leadership and truly believe as you align your soul towards your spiritual path you achieve transformational results in life and business.

Sharing my first video from the  #1MinuteLeadershipLesson series.

“You've No Competition, Stay in Your Own Lane. ”

 

 

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“A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult.” -Melinda Gates

 

Happy International Women's Day

How far you're from your own MOUNTAIN TOP??? 

Leave a reply  in the comments below.

If you liked today's message, feel free to share it with your friends to inspire them in celebration of  International Women's Day.

 

Much Love,

Shereen

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