Funnel - a buzzword you have probably heard in the coaching industry.
If you’ve just started your coaching practice and you’re curious about what they are and how they can help, this post is for you.
In simplest words, Funnel is just a series of steps a prospect takes before a sale or conversion.
The idea behind setting up a funnel is that when you understand exactly what you want potential clients to do next, it’s much easier to get them to do it.
But before diving in the details, there is a basic understanding behind the main reason for building a funnel - it’s the “know, like, trust” factor
The reality is, to warm-up your audience you should master how to effectively build the “know, like, trust” factor with your funnel
Know – Are people aware of what value you offer ?
Like – How can you develop interest in your offer?
Trust – How can you develop trust around your offer, which gives them a sense of safety and gently guides them to the next step
There are many different types of funnels you can create for your coaching or therapy practice, so let’s go through 7 of the essential funnels you can have in your coaching practice.
1- Freebie Funnel
2- Strategy Session Funnel
3- Pre Launch Funnel
5- On-boarding Funnel
6- Webinar Funnel
7- Tripwire Funnel
1- FREEBIE FUNNEL
Freebie Funnel is a simple funnel that helps you quickly grow your list. Basically you give a valuable piece of content( a Freebie) in return of taking name and email address. Those who download your Freebie then receive a series of emails(aka lead nurturing sequence) that help you build “know, like & trust factor” before selling anything.
A common mistake most coaches make is that they don’t set up a lead nurturing sequence. For your subscribers to build a strong relationship with your personal brand, these emails are essential to turn subscribers into raving fans
FREEBIE FUNNEL= LEAD MAGNET + LEAD NURTURING EMAILS
2- STRATEGY SESSION FUNNEL
Strategy sessions are one of the fastest ways to get more clients when you’re just starting out as a coach. Having a strategy session funnel is one of the essentials you must have in place to get quality prospects on board.
Now, it's not that simple. You need to be strategic and have certain criteria to qualify leads and let people apply first. You'll gain clarity by asking specific questions to know whether or not someone is or is not a good fit
Having a streamlined process on your website for people to opt-in to apply for a Strategy Session, then fill out a questionnaire before they book a time book a time on your calendar.
Once this funnel is set up correctly with a solid marketing plan, it can send you qualified leads to fill your coaching practice.
3- PRE-LAUNCH FUNNEL
The number one reason why launches fail for most coaches, is that they do not implement a pre-launch funnel
A pre-launch funnel is essential to build the know, like and trust factor and is important to warm up potential prospects.
Usually we offer a valuable series of content in the form of a Free Video Series or a Free Challenge to get people excited and engaged before a launch.
4- LAUNCH FUNNEL
A LAUNCH FUNNEL is a very comprehensive funnel and requires detailed planning.
It can be a bit overwhelming for someone who has never done a launch before.
A Launch funnel requires several emails to be written in advance and ideally scheduled with an autoresponder.
Essential Emails that you can draft in advance are:
PRE LAUNCH EMAILS
POST LAUNCH EMAILS
As you create emails for the main LAUNCH, here are a few things to keep in mind:
1. The first email should focus exclusively on the product.
2. The next email should focus on the benefits.
3. Offer an incentive to entice people to purchase.
4. Start thinking about how you’ll continue the conversation.
5- ONBOARDING FUNNEL
If you offer a program, coaching service or an online course, you need to do everything you can to create a funnel that greatly increases the chances of client success.
Your onboarding funnel is a series of emails that helps guide your client through everything they need to know or do to gain the most out of the experience. Creating a logical step-by-step structure can transform the on-boarding journey for the client and lead to outstanding results.
6- WEBINAR FUNNEL
You’ve heard that webinars are one of the hottest ways to grow your list and sell online programs. To have a successful webinar, you need a series of emails to help get people to actually show up live to the webinar.
Once setup correctly, you can later turn your existing webinars into an automated webinar funnel and set your lead generation and sales on autopilot.
7- TRIPWIRE FUNNEL
A Tripwire is an irresistible, super low risk paid offer that gets you more customers on the front end
e.g. a $1 Trial for membership website
Customers who buy your Tripwire are 7-10 times more likely to make a repeat purchase.
WOULD YOU LIKE TO STREAMLINE YOUR COACHING PRACTICE WITH ONE OF THESE FUNNELS?